BUMDES RASA START-UP: ANALYSIS OF THE EFFECTIVENESS OF INNOVATIVE STRATEGIES TOWARDS SUSTAINABLE VILLAGE ECONOMIC DEVELOPMENT (CASE STUDY OF PONGGOK VILLAGE IN THE PERSPECTIVE OF SDGS 8: DECENT WORK AND ECONOMIC GROWTH)

Abstract

This research aims to analyze the effectiveness of the innovative strategy of BUMDes Tirta Mandiri Ponggok in supporting sustainable village economic development from the perspective of SDGs 8, namely decent work and economic growth. The method used is a qualitative approach with literature study, collecting data from journals and news. Data analysis was carried out using the Miles and Huberman model which includes data reduction, data presentation and drawing conclusions. The research results show that innovative strategies based on digital branding, business and professional governance are able to increase Village Original Income (PADes) and create many jobs. However, challenges remain in the aspect of inclusivity that marginalized groups are not yet fully involved in the resulting economic benefits.