ANALISIS KEUNTUNGAN USAHA PEMBESARAN IKAN NILAMERAH (Oreochromis sp.)(Studi Kasus di P4S Al-Mukhlis Desa Kiangroke Kecamatan Banjaran Kabupaten Bandung)

Abstract

Nile tilapia is a type of freshwater fish that has been widely cultivated in Indonesia. Its farming technology is well established, resulting in high production levels. The two commonly developed varieties are black tilapia and red tilapia. The market potential for tilapia is significant, both domestically and for export—mainly in fillet form—to countries such as the United States, Europe, the Middle East, and Hong Kong. It takes approximately three whole fish to produce one kilogram of tilapia fillet. Therefore, the opportunity to expand tilapia farming remains open across various business scales. This analysis aims to identify: (1) the costs and revenues earned by P4S Al-Mukhlis from red tilapia grow-out operations, (2) whether the business is profitable, and (3) the Break-Even Point (BEP) of red tilapia farming at P4S Al-Mukhlis. The research was conducted from February to April 2023 at P4S Al-Mukhlis, Banjaran, using a descriptive quantitative approach. Purposive sampling was used for data collection, which involved interviews, discussions, and field observations. The study found an R/C ratio of 1.60, indicating that every Rp1.00 invested yields a profit of Rp0.60. This shows that red tilapia farming at P4S Al-Mukhlis is economically viable. The BEP occurs when production reaches 214 kg, with a selling price of Rp21,800/kg and minimum revenue of Rp7,472,400.